Fifth Column is a multidisciplinary design studio based in Singapore. We seek to achieve a balance between conceptual rigour and functionality across the fields of identity, editorial, packaging and interactive design. Our design approach centres around two key areas:
We are propelled by an insatiable curiousity, and the start of our process is always marked by incisive research. It’s how we prevent making design decisions based on preconceived notions.
Much of visual communication is textual, and the foundation of such communication is typography. This is why we pay so much attention to how typefaces affect readability and how the texture of text can elicit an emotional response.
Fifth Column was founded by Pharaon Siraj in 2013. Prior to setting up the studio he was a designer at Bravo Company, Singapore. He is currently an adjunct lecturer at LASALLE College of the Arts and Singapore Polytechnic. He holds an engineering degree from the Georgia Institute of Technology and a Post-Baccalaureate from the School of the Art Institute of Chicago.