Fifth Column is a multidisciplinary design studio based in Singapore. We seek to achieve a balance between conceptual rigour and functionality across the fields of identity, editorial, packaging and interactive design.

Our work has been recognised by the Type Directors Club in New York and has been featured in publications including The Brand Guide: Singapore Edition.

The studio was founded by Pharaon Siraj in 2013. He is an adjunct lecturer at LASALLE College of the Arts and previously taught at Singapore Polytechnic. He holds an engineering degree from the Georgia Institute of Technology and a Post-Baccalaureate from the School of the Art Institute of Chicago.

Plain Vanilla Bakery
The Weight of Blue, by Outofstock
Selected Identities
The "Dramatic Entrance" Bag (by way of Experimental Jetset's visual language)
+65 6681 6700
1A Keong Saik Road
Singapore 089109